Buena Vista Street & Major Window Changes
Just over two months after opening on June 15, 2012, Disney California Adventure’s Buena Vista Street, a 1930’s rendition of the Los Angeles that Walt Disney knew, has already been altered.
The store front window’s display artifacts, tell the stories of the shop owners and have represented some of the best detail that Disney California Adventure park has seen in its entire existence. This past week generic park merchandise has been moved into these spaces in an attempt to advertise tee shirts, hats and kitchen utensils. Most of the Buena Vista Street props are still visible, however in some windows the merchandise sits on top of, or covers the story-telling items. This is a sad turn of events. Some of the amazing detail that Disney California Adventure has lacked in years past, and has finally achieved on Buena Vista Street, are already being covered up in a retail campaign.
Hats and Mickey plush now covers the custom made books
Toys and Coffee cups are displayed on the vintage desk and around the custom books.
The vintage baseball jerseys have been pushed to the back of the display and are now only visible to those inside of the Five and Dime retail store.
This is the way the window appeared from opening until this past week.
Cartoon autograph books and plastic pins are now displayed alongside of vintage pins and typewriters.
One of the more disturbing windows is at Julius Katz and Son. Here merchandise seems to have been thrown around and even placed on top of very unique items.
The Atwater Ink & Paint desk, which was designed to represent Mary Blair’s work station which is currently on display at the Walt Disney Family Museum, has been completely covered with plastic Mickey Mouse kitchen wear.
This move is an attempt to sell more merchandise, at the expense of the great story telling that Buena Vista Street has offered guests for the past two months of it’s existence. I don’t editorialize too often here at Disneyland Live, except on the issues which are most important to me personally. In my opinion this is a major change, and a bad one at that. From a capitalistic standpoint, Disney is attempting to generate more revenue, but at the expense of park atmosphere – atmosphere for which guests are paying for in ever increasing park admission. This move simply resembles the budgetary mistakes which were made with the original version of Disney California Adventure, and if you head over to this week’s Dateline Disneyland article you’ll see another example of a price cutting, atmosphere destroying move that was made this past week.
In a set of awkward timing, the Disney Parks Blog posted the second installment of “Finding the Perfect Prop for Buena Vista Street” this past week.
Fall drink flavors have arrived at the Fiddler, Fifer and Practical Cafe Starbucks on Buena Vista Street.